On the blog

Meet PlynkTM: Kaitlyn Maloney, senior content strategist

Kaitlyn shares what motivated her to join Plynk as a writer for new investors.

May 5, 2021

On the blog today, our senior content strategist, Kaitlyn Maloney, tells us what motivated her to join Plynk™ as a writer for new investors and shares her passion for helping more women invest.

What is your role on the Plynk team?

My job as a content strategist is to explain investing topics to our audience in a way that’s clear and easy to understand. I write articles and blog posts to help Plynk customers learn how to invest and make smart decisions with their money.

You’ll see my work on the Plynk website, blog, and in the mobile app itself!

Kaitlyn Maloney
“Getting more women to start investing begins by providing inclusive education that empowers them to make informed decisions. That’s exactly what we're doing at Plynk.”

What motivated you to join the team?

I’m passionate about getting more women to invest, especially young women. Believe it or not, women tend to have different financial needs than men, so it makes sense we would invest differently too.

For example, women live longer than men on average, which means we may have to save more for retirement. We’re also more likely to step away from our careers to care for children or parents, which may hinder our career mobility. Not to mention, we earn less overall due to the gender pay gap.

Studies show that women are great savers, and those who do invest actually average higher returns than men. But getting more women to start investing begins by providing inclusive education that empowers them to make informed decisions. That’s exactly what we’re doing at Plynk.

Do you have any work-from-home tips?

I blast a fun morning playlist to get me energized while I make my to-do list. It’s the most random assortment of artists and genres, but I don’t care—as long as it gets me pumped up for the day!

Tell us about how you started your investing journey.

At my first job I wasn’t offered the opportunity to contribute to a retirement plan—like a 401(k) or 403(b). I heard all my friends talking about their first 401(k)s and how much their companies would match in contributions.

I shrugged it off and didn’t think about it again until I got a job at a financial services company with my own 401(k). I learned about the importance of consistent investing and how crucial “time in the market” is for the growth of my money (thank you compound interest). I’m playing a little bit of catch-up, so this year my goal is to max out my 401(k)!