Privacy Policy
Last updated: 2026
Digital Brokerage Services LLC Privacy Policy
Our commitment to privacy
We, Digital Brokerage Services LLC (“DBS”) recognize the importance of maintaining the privacy of personal information about our current and prospective customers. This policy is provided to customers of DBS in connection with brokerage accounts and related information and services provided by DBS. In addition, some products, services, or digital offerings may have a different or additional privacy policy which may be made available to you if you choose to use those products, services, or digital offerings.
In this policy, personal information means information about an individual that is collected or maintained for our business purposes and by which the individual can be identified. Please note that information by which an individual cannot be identified (for example, anonymous, de-identified, or aggregate information) is not considered personal information and therefore is not subject to this policy. This policy is reviewed annually and may be updated from time to time to reflect any changes. See Updates section below for further context.
If, in connection with any of our products and services, you disclose to us or our service providers any Personal Information relating to another person, by doing so you represent that you have the authority to share the information and to permit us and our service providers to use the information in accordance with this policy.
Digital Brokerage Services LLC Privacy Policy
How and why we obtain personal information
We recognize the importance of maintaining personal information about you and, when we use it, we do so with respect for your privacy. We may obtain and use personal information about you to service, maintain, and protect your account; process transactions in your account; respond to inquiries from you and your authorized agent; develop, offer, and deliver products and services; and to fulfill legal and regulatory requirements. We collect public and non- public personal information about you from various sources. Some examples include:
- You or your authorized representative on applications or forms (for example, when you interact with our customer service staff, and when you visit our websites or use our applications)
- You or your authorized agent regarding your preferences (for example, your choice of electronic statement delivery or the screen layout that you specify when you use our digital offerings)
- Transactional activity in your account (for example, trading history and balances)
- Other interactions with us or our service providers (for example, discussions with our customer service staff, on surveys, information you enter into our digital offerings, or when you enroll in our authentication services)
- Information from third-party data services (for example, to verify your identity and to better understand your product and service needs)
- Other sources with your consent or with the consent of your authorized agent (for example, from other institutions if you transfer positions into your account held at DBS) or as permitted by law
How we protect information about you
We implement and maintain physical, administrative, technical and organizational measures designed to protect personal information and we regularly adapt these controls to respond to changing requirements and advances in technology. At DBS, we restrict access to personal information to those who require it to develop, support, offer, and deliver products and services to you and operate our business.
How we share information about you with third parties
We do not share personal information about our customers with unaffiliated third parties for use in marketing their products and services. We may share personal information with the following categories of third parties:
- Unaffiliated service providers (for example, printing and mailing companies, securities clearinghouses, marketing service providers, and other entities who may provide services at our direction)
- Government agencies, other regulatory bodies, and law enforcement officials (for example, for tax purposes or for reporting suspicious transactions)
- Other third parties, with your consent or as directed by you or your authorized agent (for example, if you use Digital Brokerage Services LLC as a financial reference in applying for credit with another institution or if you use a third-party website, app or service that you have granted permission to access your Digital Brokerage Services LLC account on your behalf)
- Other third parties whose products, services and investment offerings are made available through DBS, and which you decide to utilize
- Other organizations as permitted or required by law (for example, for fraud prevention or to respond to a subpoena)
- In connection with corporate business transactions, such as a merger or sale of a business.
Our third-party service providers are obligated to keep the personal information we share with them confidential and use it only to provide services specified by us.
In addition, if you choose to use or indicate your interest in using a product, service or investment offering that is offered by a third party and made available through DBS, we may share personal information with that third party in connection with your use or interest of that product, service or investment offering.
How we share information about you with our affiliates
We may share personal information about you with various corporate affiliates including internal service providers which perform services for us, such as security services and data processing services.
Your digital privacy
When you interact with us by using our websites, online services, or applications(including mobile applications) that are owned and controlled by us ("our digital offerings"), or via electronic communications, we manage your personal information in accordance with all the practices and safeguards described in this policy.
When you use or interact with us via our digital offerings, or interact with us via electronic communications, we(or our service providers on our behalf) may collect technical and navigational location, and internet usage information, such as device type, operating system, browser specifications, your internet protocol address, and information about your interactions with our sites and mobile apps including pages visited, and average time spent on our digital offerings. We use this information for a variety of purposes, such as maintaining the security of your session, facilitating your use of our digital offerings, improving the design and functionality of our digital offerings and electronic communications, and personalizing your experience. Additionally, the following policies and practices apply when you use our digital offerings.
Cookies and similar technologies
DBS and our third-party service providers may use cookies and similar technologies (“cookies”) to support the operation of and maintain our digital offerings. Cookies are small amounts of data that a website or online service exchanges with a web browser or an application on a visitor's device (for example, computer, tablet, or mobile phone). Cookies help us to collect information about users of our digital offerings, including date and time of visits, pages viewed, amount of time spent using our digital offerings, or general information about the device used to access our digital offerings. DBS cookies are also used for security purposes and to personalize your experience, such as customizing your screen layout.
Both DBS and third-party service providers we hire may use cookies and other technologies, such as tags, or device ID, in online advertising as described below. Most browsers and mobile devices offer their own settings to manage cookies. If you use those settings to refuse or delete cookies it may negatively impact your experience using our digital offerings, as some features and services on our digital offerings may not work properly. For example, you may not be able to sign in and access your account, or we may not be able to recognize you, your device, or your online preferences. Depending on your device and operating system, you may not be able to delete or block all cookies. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for our digital offerings and to understand more about the demographics of our users. You can learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy. You can also view Google’s currently available opt-out options.
Advertising on our digital offerings
We may advertise and display promotional messages on our digital offerings (including our mobile applications), and when we do, we may use information about you, including information about your relationship(s) with us, such as the types of accounts you have, to tailor those advertisements and messages to reflect products and services (ours, and in some cases, those provided by a third party) that may be of interest to you.
We may also use third-party service providers to help us determine which products and services may be of interest to you. These service providers may collect information about your activity on our digital offerings using cookies and other technologies to analyze, for example, pages visited, search engine referrals, browsing patterns, and responses to advertisements and promotions. Such service providers may only collect and use such information in connection with the services they perform for us or our affiliates, and not for their own purposes.
Advertising on non-Plynk digital offerings
We advertise our products and services on digital offerings that are operated by third parties that are not affiliated with us, and we contract with third-party online advertising companies, such as Meta, to display these ads. These third-party online advertising companies may use cookies and similar technologies to collect technical and web-navigational information, such as device type, browser type, Internet protocol address, pages visited, and time stamp.
We and these third-party online advertising companies may use the data collected, along with other information we or they have about you to serve relevant ads to you and to measure the success of our advertising campaigns. The advertisements may be relevant to your interests, as determined by your activity on our and our affiliates’ digital offerings as well as digital offerings that are operated by third parties that are not affiliated with us. These are known as "interest-based advertisements."
If you generally want to “opt out” of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in a self-regulatory programs like the Digital Advertising Alliance DAA program or the Network Advertising Initiative (NAI), please follow the instructions at WebChoices: Digital Advertising Alliance's Consumer Choice Tool for Web US (aboutads.info) and NAI Consumer Opt Out (networkadvertising.org) to place an “opt-out” cookie on your device indicating that you do not want to receive interest-based advertisements. If you want to “opt out” of receiving online interest-based advertisements on mobile devices, please follow the instructions at YourAdChoices.com | AppChoices and Mobile Opt Out - NAI: Network Advertising Initiative (thenai.org).
Connecting with us on social media platforms
We provide experiences on social media platforms that enable online sharing and collaboration among users who have registered to use them. We may collect information you provide by interacting with us via social media, such as photographs, opinions, or a social media account ID. Any content that you post that you make available to other participants on these social media platforms, is also subject to the terms of use and privacy policies of those social media platforms. Please refer to them to better understand your rights and obligations with regard to such content.
Third Party websites, online services, and content
Our digital offerings may contain links to third party websites and online services (for example, social media platforms) and may include embedded content that is hosted by third parties. This policy does not address the privacy, security, cookie policy and settings, or other practices of the third parties that provide such websites, online services, or content, and we are not responsible for the privacy practices or the content of these other websites, online services, or content providers. If you use a link to another website or online service or view third party content (for example, an embedded video), please consult the privacy policy for that website/or online service for additional information on their privacy practices and advertising opt-out instructions.
Children’s privacy
Our websites and other digital offerings are not directed to individuals under the age of thirteen(13). We do not intentionally collect information on our websites and other digital offerings from those who we know are under the age of 13, and we request that these individuals do not provide personal information through any of our websites or other digital offerings.
Additional information
If you are a former customer of DBS, this policy also applies to you; we treat your information with the same care as we do information about our current customers.
We offer options for accessing and, if necessary, correcting your account information. You can review your account information using your statements, through our digital offerings, or through our automated telephone services. You may also write or call us to review and update your account information.
Additional information for California residents
The California Privacy Rights Act of 2020, as amended (the “CPRA”), imposes certain obligations on businesses and allows a resident to make certain requests to a business regarding the personal information that the business maintains. However, the CPRA does not apply to all businesses, nor does it apply to personal information maintained by financial services firms that are covered under certain exemptions described in the CPRA. For example, the CPRA does not apply to certain personal information collected by a financial services firm, such as DBS, pursuant to the federal Gramm-Leach-Bliley Act. As a result, the personal information we collect about our customers is not covered by the CPRA.
Updates
We may change this Privacy Policy at any time, and without notice to you, by posting an updated Privacy Policy on this Website. When we make changes to this Privacy Policy, we will change the “Last Updated” date specified at the beginning of this Privacy Policy. All changes shall be effective from the date the updated Privacy Policy is published, unless otherwise specifically stated in the updated Privacy Policy. We encourage you to review this Privacy Policy on a regular basis so that you will be aware of any changes to it.
