Learn with Plynk

Investing is simply defined as using your money to buy something (an investment) with the intention that it could grow in value. With Plynk you're able to invest in stocks, mutual funds, and exchange-traded funds (ETFs). An investment has the potential to return more money to you than you originally spent, if the investment has increased in value when you sell it. But investing is also risky; investments can lose value, which means that you may lose money. Past performance doesn’t guarantee future gains, as you've probably heard before.

At Plynk, we know how important it is to be comfortable with your money and how you spend it, especially when you're new to investing! Therefore, it's a good idea to start with an amount that you're comfortable with, knowing that the value of your investment can go up or down. Fortunately, Plynk lets you start with as little as a dollar so you can get started no matter your comfort level. As you learn and feel more confident, you can invest more.

Deciding on a set amount to invest on a regular basis is a great way to help you stay on track with your investing goal. In fact, Plynk will offer the ability to set up automatic recurring investments so you can set it up once and feel more confident knowing that you're regularly investing in your Plynk account.

Stocks are what you hear about most often when people are talking about the “market.” Stock allows you to invest in (or “own a piece of”) a company; each piece of ownership is known as a “share,” and each share is worth a certain dollar amount that changes throughout the day as stocks are bought or sold in real time on stock exchanges. Investing by buying stock in a single company is like “putting all your eggs in one basket,” and may be riskier—but possibly also more rewarding—than investing in a “fund,” like a mutual fund or an ETF.

Learn more: Let’s talk stocks

Think of a mutual fund as an investment stew. Investments, such as stocks, bonds, and other ingredients are mixed together (some funds may invest only in stocks, or only in bonds) and sold as 1 dish, creating a mutual fund. Mutual funds offer a way to buy different investments packaged together, or served together like a “dish,” and sold together as 1 entity instead of as individual companies. Investments in mutual funds change all the time, as they are managed by a team of professionals who decide which investments to buy and sell. Mutual funds often come with additional fees (some low, some high) that stocks don’t have because professional managers are making the investment selections. The price of a mutual fund is updated at the end of each business day. You can find out more about each fund’s objective and strategies in its prospectus.

Learn more: All about funds

An ETF (exchange-traded fund) is another sort of investment stew (or for ETFs, more commonly referred to as a “basket”), that mixes together stocks and/or bonds, and sells them for 1 price. ETFs often try to mimic a major stock index, like the S&P 500^®, which represents the 500 largest companies in the United States. Since you can’t buy from the S&P 500^® directly, and most likely don’t want to buy stock in each individual company, you can buy one ETF “unit” or “share” and invest in all these companies at once, trading real-time like stocks. Doing the same with mutual funds that track indexes is possible, but your mutual fund trade would be executed at the end of the day, and not in real time.

Learn more: Comparing stocks, ETFs, and mutual funds

A bond is essentially a loan; money that you give to a company or the government and they pledge to pay you back in the future with more money than you originally gave them. Bonds are usually lower risk than stocks or funds, which means you usually won’t earn as much as with a successful stock or stock fund selection, but you also won’t usually lose as much as with an equally unsuccessful stock or fund. Bonds, however, have their own risks, such as interest rate risk (as interest rates rise, price will fall).

Asset allocation is putting your money into a combination of investment types—like stocks and bonds—to help spread your risk. An easy way to remember it is, to spread your risk, you may not want to “put all your eggs in 1 basket.”

Diversification takes asset allocation 1 step further by spreading your money between investment types with different focuses. There are different companies, industries, and business sizes for each investment option on the market—helping you spread out your risk even more. It's what helps decrease risk within your portfolio when 1 company, industry, or business performs poorly. Of course, diversification does not guarantee a profit or ensure against a loss, but it may help smooth out otherwise dramatic changes in a portfolio.

Learn more: Why diversification matters to you

Rebalancing is an essential part of managing your portfolio. Your mix of investments will likely change over time depending on how your different investments perform. Therefore, it's important to periodically review your asset allocation to make sure it still aligns with your objectives and timeline. When it doesn’t, that’s the time to rebalance your investments.

Risk tolerance is the degree of uncertainty you're willing to take when you invest. It's best determined by considering several factors: how much time you have to reach a goal, your experience investing, how much your goal amount is, your other financial resources, and how much risk (including loss) you’re comfortable taking.

Micro-investing involves investing small amounts of money (even $1) to buy fractions of a share, making it easier for folks who may not have traditionally had enough money or been ready to invest.

Learn more: Invest with as little as $1 with fractional shares

Dollar-based investing allows you to invest by the dollar rather than by the share and can be a good example of micro-investing. So instead of buying 10 shares of a company, you can buy $50 of a company. This method, otherwise known as buying fractional shares, allows you to match how much you invest with the money available in your account. On Plynk, you can buy fractional shares of stocks, ETFs, and mutual funds through dollar-based investing.